These days, putting up a “For Rent” sign won’t be enough. You’ve got to think outside of the box and take your rental marketing strategies to the next level.
Got a property that you want to rent to tenants? Get started with these property marketing strategies. By listing your property on the internet, you’ll be able to attract tenants in no time.
But First, Get to Know Your Audience
Let’s say you want to use social media to get the word out about your rental property. The problem is that your tenants aren’t even on social media – instead, they’re looking at newspapers or counting on their friends’ suggestions.
Before you even list your property online, take the time to know who your audience is. Although there’s a good chance that your audience does use social media, it’s better to be sure than wasting your efforts on a marketing strategy that doesn’t work.
For instance, if your tenants are seniors, do you really think they’d be on Facebook looking for a single-family home? Probably not. However, if your target tenants are professionals, there’s a good chance they use the internet to “window shop” for a rental property.
Work with your property management company to first identify the channels where you can reach your potential tenants. If there’s a low chance that they’re on the internet, it would be better to abandon your online marketing strategies.
#1 Write a Great Rental Listing
The first step is to write a great rental listing that’ll get people to attend the showing. Your listing should focus on the top features of the property, and tell people why they’d want to rent it out of all the properties out there. Try to show (not tell) people why the property is so-and-so. For instance, instead of saying that the property is spacious, tell people that the property has an open floor plan and plenty of room for entertaining.
Don’t forget to include a title that can get people’s attention. The title should also be able to shed a bit of information about the property – for instance, “two-bedroom penthouse in the middle of downtown Miami”.
If you don’t know how to write a rental listing, get in touch with a South Florida property management firm that’s a pro on such matters.
#2 Make Sure You’re Easy to Contact
Your listing may be perfect, but how will potential tenants be able to contact you in case they need more information about the property? Be sure to include your conduct details, including your social media channels such as your Facebook and LinkedIn. That way, people can contact you in case they want to see the property, send their rental application, and so on.
This isn’t a marketing strategy, but it’s something that many property owners forget when they list their South Florida rental property on the internet. Remember, your listing will be for nothing if your potential tenants won’t be able to move on to the next steps.
#3 Set the Correct Rental Rate
If your rental rate is higher than what other properties are going for, people won’t look your way. The moment they see that your property’s price is thousands of dollars more expensive than a similar property, don’t expect them to call. That’s precisely why you should partner with a property management company that can calculate the correct rental rate.
As a rule of thumb, compare your rental rate to the rate of similar properties in the same market. For instance, if single-family homes with two bedrooms are going for $2,000, your rental rate shouldn’t be substantially greater than that.
#4 Focus on the Amenities
What do rental properties have in common? They all have bedrooms, bathrooms, and more. If you want your potential tenants to consider your property, concentrate on the amenities, such as the in-unit washer and dryer, smart thermostat, and so on. This can cause your rental property to stand out, and attract tenants that want those features specifically.
For instance, if you own a condominium building, it would be best to talk about the in-unit washer and dryer. Your tenants will be more willing to pay more because of the convenience that your property provides. Even if your rental rate is expensive, that won’t be a problem because you’ve got something that other real estate investments don’t have.
If you need help identifying your property’s top features, partner with a property management agent. They know what your market wants, and they can help you pinpoint which features to show off.
#5 Use High-Quality Photos
No one’s going to want to rent your property if you use photos that were taken on your smartphone. Your property won’t look the best if you use your mobile phone – it’ll probably be too dark and dull. If possible, hire a professional photographer to take good photos of your South Florida rental property. They know how to show off your property’s best features, such as its floor-to-ceiling windows, wide doorways, architectural design, and so on.
Not only will this make your property look better, but it will also build your credibility. When potential tenants see your property on the internet, they won’t think you’re some sketchy seller, but that you’re the real deal.
Other Marketing Tips For Online Listings
If your property isn’t generating enough attention on Zillow, Apartments.com, and more, you may want to do more.
- Build a Website. You should build an online presence so people will be able to see your credibility. What’s more, a website allows people to find crucial information about your property.
- Host an Open House. An open house is one way to connect with potential tenants. It allows people that don’t use the internet to find rental properties to see yours.
- Word of Mouth. Don’t underestimate the power of word of mouth! As long as one person knows you’ve got a property on the market, they can get the word out about your rental property and find you a good tenant in no time.
Let Luxury Property Care Help You With Marketing
If this is your first time marketing a South Florida single-family home, townhouse, etc., get in touch with the experts at Luxury Property Care. We will ensure that it’s a success and that you find potential tenants in no time. Call us at (561) 944 – 2992 or complete our contact form for more information today. We serve real estate investors in South Florida and surrounding areas.
