We’ve got good news for you — the demand for private rental properties is on the rise. Vacationers are trading traditional hotels for summer homes where they can social-distance in style.
If you own a vacation property, this means that the potential for profit is immensely high. This also means that you’ll have to overcome the challenge of competition.
So, what’s the best way to win over the hearts of vacation-goers in 2021? In this article, we will take a look at some of the strategies that will make your South Florida vacation rental stand out.
#1 Identify your ideal guests
Who do you think would love to stay at your vacation home the most? Couples? Solo travelers? Families with pets? (If you have a pet-friendly rental, you can cater to a larger pool of prospective tenants.) Identifying your ideal guests will influence the rest of your marketing efforts, so make sure to complete this step as soon as possible.
Where is your vacation rental located? If it’s near attractions like the Walt Disney World Resort or Universal Studios Orlando, it makes sense to market it to families. In your listing, you’ll want to highlight amenities that those types of guests would want. For instance, mention baby-proof stairs, carpeted floors, and so on.
#2 Take professional photos
It’s crucial that you use photos that will capture your potential guest’s attention. Consider your photos as your property’s first impression — what will convince them to spend their summer with you? Your primary photo should tempt your potential guest to learn more about your listing.
If possible, hire a professional photographer to take photos of your vacation rental. They know how to make your rental look larger than it actually is. They also know how to play with angles and light.
But remember, your photographer can only do so much. You’ll have to help them by staging the space. Aside from cleaning and organizing, consider making the interior look more interesting by adding decorative pieces.
#3 Come up with a catchy property title
Your vacation rental may not be the Ritz-Carlton, but it still deserves a catchy name. When coming up with a name for your property, think about what potential guests would probably be looking for. You’ll want to include interesting features about the property so that people will want to learn more.
For instance, instead of writing “Luxurious Summer Home,” be more specific by focusing on the property’s features, such as, “Luxury 3-Bedroom Summer Home with Beachfront Views, Hot Tub, and Indoor Pool.” Notice how the second description lets you imagine yourself in the property?
#4 Describe your property in detail
After coming up with a catchy title for your short-term rental, it’s time to write a detailed description of the property. When writing the description, it’s important to show them what they’re missing out on. Don’t tell them that the bedroom has beachfront views. Instead, say that they’ll wake up to sunlight streaming from the windows and the sound of waves crashing against the shore. Don’t tell them there’s a firepit. Instead, tell them they can cozy up by the fire.
Describing your vacation rental can be difficult, but Luxury Property Care’s professional property managers can write enticing copy for your home. With us, people will want to make memories at your vacation rental.
#5 Advertise in as many places as possible
Exhaust all of the listing platforms. List your vacation rental everywhere, whether it’s Airbnb, Vrbo, Booking.com, TripAdvisor, and so on. If you want to reach as many potential guests as possible, you’ll need to list on more than one platform.
It can be overwhelming, which is why many property owners hire a property management company to manage their listings across all of their channels. A dedicated property manager will be responsible for responding to inquiries, confirming bookings, and so on.
#6 Use social media
Marketing means creating awareness. What better way to get the word out than by using social media? Not only is social media an effective tool to connect with travelers, but it’s also free to use. By setting up an account, you can reach thousands of vacation-goers without breaking the bank!
We recommend using social media platforms that focus on photos and videos, such as Instagram and Facebook. This way, you can share content that will entice your followers to fly to South Florida for the summer.
#7 Build a website
Consider your website as a way of consolidating all of your marketing efforts. It shouldn’t simply be a place where people can make a reservation — it should also be the “one-stop-shop” for everything there is to know about your vacation rental.
It’s worth mentioning that websites require ongoing work. Hence, you might want to hire a professional to test and tweak your website every now and then. Remember, your website shouldn’t focus on aesthetics — it should also be functional. The last thing you want to happen is for your reservations to get mixed up.
#8 Create enticing blog content
Now that you have a website, it’s time to fill it with content that will compel your visitors to book a stay at your vacation rental. To do this, come up with enticing blog content that appeals to travelers. Here are some examples:
- Top 10 Vegan Restaurants in Fort Lauderdale
- Best Family-Friendly Tours in Palm Beach
- Best-Kept Secret Tourist Spots in Miami
The important thing is to write about topics that will make people want to book your place. You could also write tourist guides for your guests.
Our Final Tip
Working with a property management company like Luxury Property Care means that you can sit back and relax as your rental reaches thousands of vacation-goers. From building a website to socializing on social media, our property managers have the expertise to make your South Florida vacation home the most desirable destination for the summer.
Since there’s no one-size-fits-all strategy to marketing, it’s crucial to work with a property management company that knows what they’re doing. Marketing can take a lot of time, but with Luxury Property Care, we’ll list and lease your property in no time.